The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Marketing Tips for Promotional Merchandise Market:
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• Merchandise gifts, more known as corporate or business gifts help the marketing tool of the 21st century.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• Giveaways with imprinted logo are a form of visual communication with customers
• When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• How about business related promotional items like notepads, folders and year planners?
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
In this section we welcome manufacturers and resellers of the following products:
Hat "California", LCD Clock, Raincoat, Cotton Shopping Bag, Carabiner Radio, 8 Crayons Pencil Case, Alarm Clock, Magnetic Key-rings Holder, Beach Bag, Luxury Wine Set, Personal Fan, Aluminium Umbrella, 6 Wax Crayons Set, Radio with Aerial & Loudspeaker, Alarm Clock, Purse, Metal Bottle, Desk Lamp, Spiral Notebook 70 shts., LCD Desk Clock
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