The Ethics of Giving
Before giving any gift, you should know if either the giving or receiving company has policies regarding gifts. The most extreme are the no-gift policies that became popular in the late 1980s, partly as a result of scandals involving gifts and partly as a reaction to the perceived excesses of that decade.
More common are restrictions placed on the value of a gift or on situations in which gifts may be given. Ask the potential recipient if his or her company publishes an ethics handbook or has any policy on receiving gifts. If so, then follow it to the letter.
A few words of advice:
- Giving gifts during a bidding process is a definite no-no, even if a holiday happens to fall during this time.
- Lavish gifts, such as cars and luxury vacations, are suspect and should be used only after careful consideration.
- Even when there isn't a stated restriction, be careful not to create the wrong impression with a gift. Anything that might embarrass your recipient or lead to a reprimand can sabotage a valuable relationship.
Marketing Tips for Promotional Merchandise Market:
• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
• Want to please your bosses or merging with another company-corporate gifts is a must.
• Sales promotion can be done using simple free giveaways or visual promotional items.
• Giveaways with imprinted logo are a form of visual communication with customers
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• In promotional advertising the consumer promotion needs to be brought to the public's attention with a strong message that is why it is crucial for your company to invest in imprinted promotional merchandise.
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Want to keep costs of marketing down? We have something for you in the form of promotional stickers; plain stock or printed version to be ready and on your doorstep, right on time so you can concentrate on planning your event.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
In this section we welcome manufacturers and resellers of the following products:
12 Crayons in Tube, House Shape Keyholder, Metal Penknife, Metal Bottle Opener Key-ring, 8-Digit Calculator, 4 in 1 Laser Pen, Barbecue Set, First Aid Kit, LED Torch Key-ring, Torch Key-ring, Stopwatch with Thermometer, Beach Hat, Golf Gum Pen, Seafood Set, 9-Picture Frame, Make-up Mirror, Laser Pointer, Raincoat, Wireless Remote Control, LED Torch, Pen & Pencil in Holder
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option.
All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.
