Point-Of-Purchase
Promotional products can be used as advertising materials, used as displays or as parts of displays in retail stores to draw attention to your product.
Direct-Mail Marketing
Using promotional products with sales letters can decrease the cost of securing a sales appointment by 65 percent, according to a 1992 study by the Silver Marketing Group for the Promotional Products Association International. The same study found that the inclusion of a promotional product with a sales letter yielded nearly twice the response of a letter with only a business reply card, and offering an "expensive" clock increased the percent response four times.
Employee/Community/Customer Relations
From building goodwill in the community to calming the waters after a crisis, companies, municipalities and organisations have used promotional products to inform, educate, thank, remind and apologise.
Clubs/Society Identification
People are usually proud of their affiliations and enjoy wearing, carrying and displaying products bearing their club or organisation's logo, colours, slogan, etc.
Cause-Related Marketing
From the "fur is not a fabric" movement to promoting breast cancer awareness, cause-oriented groups, organisations and charities use promotional products to promote their messages, and many companies will support those causes or market their own products and services through them.
Brand Awareness
In an ever-cluttered marketplace with too many consumer choices, brand marketers are relying more and more on promotional products to garner brand loyalty.
Fund Raising
From libraries to charitable organisations, fund raising is often a huge undertaking that can last anywhere from a few months to an entire year or be ongoing, encompassing multiple requests for donations. Promotional products are sometimes used in those requests or used as incentives/rewards for donations, often on a scale.
Souvenirs/Remembrances
You might be commemorating your company's 100th anniversary by giving employees a gold-toned hammer-shaped keytag, representative of your company's number one product, or you might give community volunteers brass railroad spikes to thank them for their backbreaking work on refurbishing the town's railroad station. Souvenirs and remembrances are used to mark myriad occasions.
Marketing Tips for Promotional Merchandise Market:
• Personalized corporate gifts can include a company logo, name, address or an image and can be supplied in various colours.
• New, flashy (lanyards) are a hit in promotional products industry.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• The Business Collection can easily consist of promotional pens, advertising pens, corporate pens and many more.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• If you are new and still growing, product giveaways are a cheap option for the marketing of new products or services you offer.
• Want to please your bosses or merging with another company-corporate gifts is a must.
In this section we welcome manufacturers and resellers of the following products:
Canister Set, Square Shape Wristwatch, 5 Make-up Brush Set Iris, Compass Karabiner Hook, Nap Alarm Clock, Cinnamon Aromatic Candle, 4 Key-rings Opener, Aluminium Umbrella, USB Multi Plug, Colourful Pen, Light up Stapler, Travel Set, 12 Pencils Box, Aluminium Torch, Plastic Pen Arrow, Coin Key-ring, Key-ring Opener, Wine Glass, Colourful Glasses, LCD Desk Clock
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option.
All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.
