How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
• Chrome, stainless steel, silver; all well known metal merchandise is very popular as very attractive corporate items.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• When marketing your products you need to create a successful mix of the right product sold at the right price and right place, but most important, using the most suitable promotion and the way to do it is to budget for price promotion or free items.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.
• Corporate or business gifts are a category of promotional items that companies use to inject new feel and image.
• High quality, wooden or brushed metal corporate items also known as business items can be given to your top speakers or conference attendees for your event to be successful.
• Giveaways with imprinted logo are a form of visual communication with customers
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Whether it is mouse pads you are using as free giveaways or any other promotional items you can be sure you can achieve desired effect for your event.
In this section we welcome manufacturers and resellers of the following products:
5-Paintbrush Set, Pen, 4 Pieces Manicure Set, Mini Highlighter, Twisted Pen "Actual", AM/FM Radio Tango, Metal Key-ring "Girl", Pocket Waist Bag, 12 CD Holder Eva, Wireless Remote Control, LED Torch, 12 CD Holder UFO, Wooden Pen, Clock with Added Radio, Barbecue Apron, Neckbelt Pen Bali, 25 mm Heat Transfer Lanyard, Binoculars with Rubber Handler, Pen Rio Colour, Hip Flask, LED Torch with Carabiner
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option.
All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.
