How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Promotional merchandise is widely used in all company promotions, whether small or big.
• As you are probably aware promotion includes all of the techniques that a company uses to communicate with other individuals and organisations and inform them of the existence of new items.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed.
• Music, movie, musical or a show or how to use instruction, no matter what it is, you can put it on a promotional CD and we can sort a print out for you.
• Pharmaceutical companies are the largest providers of custom giveaways and are highly recognised by their brands and names.
• When talking about merchandise items, we often think of promotional items that nowadays are a new promotions revolution and great tools in the events industry.
• Giveaway, freebie, promotional item; all of these are just examples of free items to be iced in your marketing campaign.
• Want to thank someone? There is not better way than source a promotional item from 'he and she', or promotional business gifts sections to choose what suits you best.
In this section we welcome manufacturers and resellers of the following products:
Measure Key-ring, Lip Balm, 6 Cans Cooler-Bag, Small FM Radio, LCD Alarm Clock, Beach Air Mattress, 24 Mint Leafs, Bicolour Cap, Beach Umbrella in Holder, Metal Key-ring, Fan with Clock, Atomizer Fan, 20 Crayons & Pencil Sharpener, Roller Pen, Dynamo Torch, 10 mm Heat Transfer Lanyard, Barbecue Set, USB Multi Plug, Shopping Bag, 3 m Steel Tape Measure
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