How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Buying promotional items in bulk is a cheaper option and allows you to concentrate on more expensive part of your promotion.
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• Promotional merchandise is widely used in all sorts of events as marketing giveaways.
• Promotional balls are very popular inflatable usually sold with logos and images and used during promotional activities.
• If you are not sure, you can personalize your promotional items using a range of techniques, colours and designs to suit your marketing campaign.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• In the recent years online promotions are a phenomena of online marketing but still use some types of promotional merchandise that can be sent to clients.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• Unique promotional items can be used in marketing of your company brand in order to increase the visibility of your company in the sector it operates.
In this section we welcome manufacturers and resellers of the following products:
Umbrella with Design Handle, Foldable Clock with Calendar, Measure Tape, Pen & Pencil in Holder, Aluminium Pen & Automatic Pencil, Case 600D, Personal Mini Fan with Radio, LED Torch, Weather Station with Photo Frame, Aluminium Lighter, Bicolour Cotton Navy Bag, Acrylic No 1 Shaped Key-fob, Beach Bag, Metal Key-ring, Wallet with Pocket, Shoulder Bag, Nepal Backpack, Alarm Clock, Porcelain Mug, Radio with Torch & Earphones
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option.
All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.
